Las Cruces CVB achieves Destination Marketing Accreditation

The Las Cruces Convention & Visitors Bureau announced today that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP), one of the highest honors attainable in the visitor industry. In earning this recognition, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.

“We are extremely honored to have received this award,” said Las Cruces CVB Executive Director Ken Mompellier. “We are very pleased to have been recognized by the destination marketing community for our hard work, commitment and dedication to the tourism industry’s high standards. Our staff put an incredible amount of work into the process to achieve this award.”

DMAP accreditation standards cover a wide range of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, brand management, destination development, research/market intelligence innovation and stakeholder relationships.

“By applying for and receiving DMAP accreditation, the Las Cruces CVB has demonstrated a commitment to quality programs and services,” said Christine Shimasaki, CDME, DMAP Board Chair. “Earning DMAP accreditation tells the local community and potential visitors that the Las Cruces CVB has attained a measure of excellence assuring that their trust is well placed and they are in good hands.”

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing developed by Destination Marketing Association International (DMAI).

The Las Cruces CVB is a City of Las Cruces department dedicated to attracting meetings, leisure and business travelers to Las Cruces in the most economic and efficient manner possible in order to stimulate the local economy.

For additional information about DMAP, visit www.destinationmarketing.org

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