Mike Beckett, owner of COAS Bookstore and long time Las Cruces supporter, has been appointed to the Las Cruces Convention and Visitors Bureau (CVB) Advisory Board by Las Cruces Mayor Ken Miyagishima.

As a native of Las Cruces, Beckett had become a strong voice in the Las Cruces community. After graduating from New Mexico State University, Beckett went to work for his father in the family book business. Twenty years later, he bought the business from his father and he and his wife currently operate COAS Bookstores. He has served as president of the Las Cruces Downtown, chair of the City of Las Cruces’ ad-hoc committee on economic development for the strategic plan, is currently on the board of the Greater Las Cruces Chamber of Commerce and is an incoming board member of the Las Cruces Rio Grande Rotary Club.

“I have always loved the Las Cruces community for its people, diverse culture and livability,” said Beckett. “As a member of the CVB advisory board, I hope to bring a fresh perspective.”

The Mayor also reappointed current members Dr. Janet Green and Mark Santiago.

Green is head of the School of Hotel, Restaurant and Tourism Management at New Mexico State University. She served as the Cabinet Secretary of Tourism under former New Mexico Governor Gary Johnson from 1995-2002.  She was also the recipient of the 1998 Tourism Association of New Mexico’s ‘Professional of the Year award.”

Santiago is the Director of the New Mexico Farm and Ranch Heritage Museum and a member of the Las Cruces Rotary Club.

All CVB Advisory Board members are appointed by the Mayor with the consent of the City Council, and serve a three year term with the Mayor having the option to appoint them for a second term.  The board meets the last Wednesday of the month from September through May.

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